Bootcamp “Jadilah Indonesian Next Top Seller!”

This bootcamp was part of the Serba Serbi Literasi Digital (Sereal), held in Bandung on January 30, 2024, aimed to bolster local brands amidst technological advancements and globalization. Attended by over 250 MSMEs, the event featured notable speakers in e-commerce and brand development, including Edho Zell and Putera Dwi Karunia. Deputy Mayor Bambang Tirtoyuliono and Rifan Ardianto from the Ministry of Trade emphasized government support for local business growth. Through offline boot camp activities, participants gained insights into online sales strategies, e-commerce management, and brand development, fostering collaboration between MSMEs, communities, and the government to support local business growth in the digital era.