Lampu.id with Kementerian Komunikasi dan Informatika (Kemenkominfo), in collaboration with Lazada and fully supported by Kementerian Perdagangan (Kemendag), organized an event titled "Membangun Merek Lokal yang Siap Bersaing!" at a Hotel in Central Jakarta, on February 26, 2024.
Continuing the series of activities from the previous Indonesia Next Top Seller event in Bandung as part of Serba Serbi Literasi Digital (SEREAL) as well, this seminar featured expert speakers in business management, marketing techniques, and training in promotion and digital marketing, preparing local products to compete nationally, attended by over 200 people offline from various MSME communities.