Through Serba Serbi Literasi Digital (SEREAL) program, Lampu.id with The Ministry of Communication and Information Technology (Kemenkominfo) organized a training session with mentors on the theme "Live Selling Masa Kini, Raih Untung Lewat Live Shopping." This event took place in Jakarta on June 28, 2023, aiming to further enhance digital literacy by effectively leveraging emerging technologies.
Live streaming has emerged as an innovation amid the competitive landscape of e-commerce in Indonesia. The growing popularity of live shopping trends, involving both buying and selling through live streaming features, indicates significant potential, positioning this trend as the future of e-commerce.