Jurus Jitu Untuk Jadi 1000 UMKM Cemerlang

Lampu.id with The Ministry of Communication and Information Technology (Kemenkominfo), in collaboration with Siberkreasi and the e-commerce platform Lazada, held a digital literacy training event titled "Akar Digital, Jurus Jitu untuk Jadi 1000 UMKM Cemerlang" in a hybrid format at Hotel Le Dian, Serang, Banten, on March 7, 2023. The event was attended by various officials, including the Act. Assistant Deputy of Creative Economy Development, Coordinating Ministry of Maritime Affairs and Investment, Liz Zeny Merry, and the Acting Governor of Banten represented by the Acting Secretary of the Banten Provincial Secretariat, Muhammad Tranggono, as well as the Executive Director of Lazada Indonesia, Ferry Kusnowo, among others.

A total of 1000 MSMEs from Banten and the Greater Jakarta area participated in this training, equipping them to accelerate their businesses through digital marketing. Participants had the opportunity to receive direct guidance from practitioners on challenges faced in running their businesses and share experiences with other entrepreneurs. Additionally, the event provided a platform for participants to promote their products to invited guests, including the speakers.